Building Brands Directly: Creating Business Value From Customer Relationships Stewart Pearson

ISBN: 9780333639078

Published: February 4th 1996

Hardcover

431 pages


Description

Building Brands Directly: Creating Business Value From Customer Relationships  by  Stewart Pearson

Building Brands Directly: Creating Business Value From Customer Relationships by Stewart Pearson
February 4th 1996 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 431 pages | ISBN: 9780333639078 | 4.75 Mb

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougherMoreNew competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice.

Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.

In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind todays marketing headlines.



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